Within the Rental Property Market: How to Gain from the Outcome of Heating and Cooling Efficiencies
Rick Eleveld is a commercial property owner in Guelph, Ontario. A crown piece among his business endeavors is a 12-apartment complex overlooking Riverside Park, named The Myconian. Eleveld purchased the complex with a long term plan for renovation in mind. One challenge of buying and rebuilding an older commercial property is deciding how to handle an antiquated heating and cooling system.
Enter Afterglow the premier heating and cooling company for the region. Eleveld soon understood that he was in good hands. With a broad selection of heating, cooling and air quality products and services, Afterglow prides itself on creating customized comfort plans tailored to every home and commercial property.
Updating The Myconian’s outdated heating and cooling system was part of a modernization plan and was highlighted as a key investment in infrastructure for the building. Eleveld began searching through his trusted network of suppliers for a trustworthy heating and cooling contractor. Afterglow was highly recommended as a reputable company that would work to produce the best results.
The inherited heating and cooling system predated the existing ownership. It was an old Boiler 400K BTUH and old Water Heater 80K BTUH system. The machines’ exhaust vented through the chimney, opposed to the more economical and efficient ventilation of Afterglow’s solution.
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BENEFIT 1: SALES PROCESS
Afterglow’s General Manager, Stephen McDonald, developed a personal interest in the project. He got directly involved with Rick’s team to work hands-on. McDonald focused on research and calculations resulting in the perfect solution and it was apparent that he worked diligently was laboring to find the right product for the property to help meet his client’s needs. When it came time to install the product, McDonald was determined to put in a little elbow grease with the rest of the team.
“He’s the right mix of owner entrepreneur, and that is rare,” says Eleveld of McDonald. In a world that’s centered around money, McDonald realizes that it’s about the relationships you build and earned trust.
BENEFIT 2: SOLUTION
The successful solution from Afterglow was a Hybrid Boiler System, commonly called the MCI-255. It sports a High Efficiency Boiler, a supporting Mid-Efficiency Boiler, plus an durable Indirect Water Heater, all tied together with simple controls. The system was downsized by almost HALF, and the two boilers provide a back-up for both heating and hot water, something the building didn’t have before.
No More Open Windows in Winter! Using an outdoor temperature sensor and a mixing valve, pinpoint accurate boiler water temperature can be delivered to the building. That means Eleveld controls the maximum temperature to the units ensuring no energy is wasted heating the outside.
BENEFIT 3: “PAYBACK” OR RETURN ON INVESTMENT
Eleveld, with a background in accounting, realizes the true benefits of the Afterglow solution. Rick invested more than $19,800.00 in heating equipment for his commercial property. After doing the math, Eleveld understood that Afterglows solution would save him an estimated 30-40% over the course of one year.
BENEFIT 4: POST SERVICE CONTACT
Four smooth months after the initial installation, McDonald returned to Myconian Apartments to review the system and ensure that it was still performing at peak efficiency. Afterglow continues to service the property and does regular maintenance checks. Eleveld still feels confident that “we don’t have to worry about a thing anymore”.
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Last week when our neighbour Steve H had trouble with his air conditioner, he naturally called Afterglow. Our technician diagnosed it as a D.O.A. and learned that the air conditioner had never satisfied the needs of the home. Quite simply, it was too small.
Steve H, like more and more people today, has grown to consider air conditioning as a necessity: “I don’t want to live without air conditioning,” he said. In the olden days, A/C was a luxury, but today? We need it.
Meanwhile, in Cambridge, at a co-op for whom Afterglow has been providing great service for years, an air conditioner has taken beating after beating and finally died. Kids and soccer balls and air conditioners don’t mix.
Anyway, Afterglow recommended replacing their busted old air conditioner with a new one with a robust steel construction. Part of co-op living is collaborating on decisions, so our quote took a couple weeks to reach approval. To add a layer of complication, the residents of that unit have respiratory issues! Mamma mia!
Steve H and our friends at the co-op both decided on the Thursday before the long weekend that they want to go ahead with our A/C proposals, but all our technicians were busy Friday. So what should we do? Schedule them for the following week? Squeeze one of them in before the weekend? Which one? Can I get a show of hands please: Who wants to spend the long weekend in stifling humidity? Come on, show me your sweaty, clammy hand reaching up to say: “please give me a holiday weekend without the air conditioning that I’m accustomed to.”
Well, we got a little crazy, started our day a little early, shuffled a few appointments around, psyched up the team and went for it. We did them both. The day went long, but we managed to please everybody. The residents at the co-op are breathing easy, and Steve H practically begged us to use him as a reference for prospective clients.
We love to go above and beyond expectations. We’re pretty proud of ourselves, so we’re taking a moment to reflect on our accomplishments and bask in the Afterglow.
Why Would Anyone EVER Replace a Working Heating and Cooling System?
We’ve all heard, “If it ain’t broke, don’t fix it.” Though it contains a certain amount of homespun charm, there are “fixes” that don’t have anything to do with being broken. They’re called upgrades and improvements.
You don’t wait for termites to eat through your bedroom wall to get your home treated. And you don’t need to wait for your cooling system to have a catastrophic failure to shop for a replacement. Why?
First, if it’s over 8 years old, it is an energy hog. Second, air conditioners always go out at the worst time possible, so be sure to schedule a checkup before the summer swings into full gear. Even if you don’t need to buy a new unit, you’ll be comfortable during the hot months knowing your unit isn’t about to die.
If you do need to replace your unit, consider this fancy acronym: the SEER rating, which stands for Seasonal Energy Efficiency Ratio. The higher this number, the more energy efficient the unit is which means the more money you will save on energy bills. Try a unit with a 16 – 23 SEER rating. These units have a higher cost, but will save you much more in the long run.
Give us a call and we’ll come out to determine if your old system is costing you more money than you could save with a new, higher SEER unit.
Is it spring already? Hope so. It’s been a pretty tough road for lots of folks around the country, probably in your own neighbourhood – and maybe even your friends and family! So I’m thinking most of us could use a little “renewal”.
For months now, we’ve heard all about how people have been cutting back on extras. But around here, we look at that a little differently. I mean really. Can you believe that some of the things we use to run our houses – electricity, heating, plumbing – use to be luxuries across this country?
Not anymore! They’re as vital to our way of life as… well, as a text message is to a teenager. Beeps and buzzes are the symphony of today’s family life, letting you know that some really “important” and “urgent” information is right at your fingertips.
Or maybe it’s just because most of us really do like to stay in touch with our friends.
That, by the way, is how we think of you – not just as customers, but as friends. And the friendship we share matters even more in uncertain times like these. Let me assure you of one thing. We look out for our friends. When you call us about a problem, we try our best to get your system working so well you won’t need us for a while. But if you do, we’ll be right back out there again to take care of any trouble that comes up.
Sound good? Hope so. Look forward to seeing you in your home soon.
P.S. We look out for friends of friends too, so please pass along our name. We’ll give your friends our best service and value too.
Watch this space for news and promotions. We appreciate our customers, and we look forward to offering gifts and prizes whenever we can. What would be better, hockey tickets or restaurant gift certificates?