So what is Saul Korman’s Advice? Read on…

I love hearing the comforting voice of Saul Korman advertising Korry’s on the FAN-590 radio station. It is his authentic style that keeps me listening and enjoying his ads.

Last summer I emailed Saul to let him know that I liked his ads and that I would like to do something similar in my HVAC industry in the Kitchener Waterloo area. My father and I went down to the Danforth to chat with him. What a hospitable and warm man!

Recently I had lunch with Saul. I just love hearing the stories of a veteran business man. Near the end of the meal, I said: Saul, what kind of advice can you give a younger business person like me? He looked me in the eyes and said, “Hug your customers. Hug them and never let them go…”

I knew exactly what he meant.